#1. Listening edition

We Compare the best Marketing Technology software and services based on "real life briefs & competition conditions". On this 1st edition we address the "Social Listening Technologies" segment.

2018 marks a clear shift in the social media listening landscape.

Some Key players in the Social Media Industry were either involved in Merger & Acquisition activities (ie Brandwatch & crimson, Linkfluence & Scoop.it, Ipsos and Synthesio, Meltwater & Sysomos , Cision & Falcon Social) or were acquired (Talkwalker, Mention).

In addition to internal changes, there were also major changes initiated by data providers(Shutdown of the Instagram API , and major changes in Twitter T&C’s) or legislators (RGPD).

Before long, it became nearly impossible to keep up with the landscape evolution (especially added up with all other Martech activities).

After conducting a through investigation and holding numerous discussions within the social media community with brands, agencies, data providers, software editors, and VCs- we decided to use our position as a trusted third party to organize this contest.

This challenge aims to provide more clarity on the capability of each listening tool, and also deliver necessary information in order for the user to make an informed decision when choosing a platform.

Careful consideration must be made to the different perspective/positioning/histories of the editors involved ( Listening « pure player », social media marketing and management suite, traditionnal monitoring companies etc...) We made sure that all various crucial criteria has been taken into consideration.

Good luck to all contestants.

Criterias

Data

Data Coverage

Data exhaustivity/Quality

Data archive

Analytics & Data enrichment

Core Monitoring Skills

Concept/Theme Analysis

Visual Analysis

Influencer analysis

Back

Query setup

API

Earned/owned media Analytics

Front

Performance

Usability

Personnalisation

Professional Services

Setup and onboarding process

Advanced Queries Methodologies (challenge 3 only)

Support

Other

Publishing capabilities

Non-listening capabilities

Partnership & Integration policies

01Local Brand (UK/US)

Language: Captation will be in English only
Duration: 2 Months ( + Backdata)
Channels Monitor: Everything available on each platforms
Queries: In order to have a precise idea of the coverage capabilities of each tools, and to have comparable set of datas queries will be imposed for editors
Evaluation: Apart from coverage, all the criteria mention above will be graded
Identity and timing: The Name of the brand and imposed queries will be disclosed to all contestant at the same time

02Global Consumer Brands

Language: Captation will not be limited
Duration: 2 Months ( + Backdata)
Channels Monitor: Everything available on each platforms. ( Including exotic data and Asian Social Networks)
Queries: In order to have a precise idea of the coverage capabilities of each tools, and to have comparable set of datas queries will be imposed for editors
Evaluation: Apart from coverage, all the criteria mention above will be graded
Identity and timing: The Name of the brand and imposed queries will be disclosed to all contestant at the same time

03Advanced Queries design

Language : Captation will not be limited
Duration: 2 Months ( + Backdata)
Channels Monitor: Everything available on each platforms. ( Including exotic data and Asian Social Networks)
Evaluation: Apart from coverage, all the criteria mentioned above will be graded
Evaluation: Apart from coverage, all of the criteria mentioned above will be graded
Identity and timing : The Name of the brand and « CMO BRIEF » will be disclosed to all contestant at the same time

Timeline

March

Launch of the Events

May 27th

Challenge starts (Brands name, queries and brief Disclosed)

May 31th

End of registration

July 29th

End of captation

September 9th

Challenge results Announcement and Reporting

TBA

Events

Attendees

Jury

RÉMI DOUINE

CEO | The Metrics Factory

ANNA OUALID

Social Media Research Director | OpinionWay

DJALLAL BENYOUNES

Global Media Relations Strategist | Renault Group

CLEMENT BRYGIER

Co-Founder, CEO | Digital Insighters

Jennifer Picard

Head of SocialListening | JuneMarketing

Stanislas Magniant

Digital Communication Director | Coca-Cola Europe

Adrienne Rostaing

Head of Social Insights and Analytics | Guerlain

Charles Besson

Global Social Insights Director | L'Oréal

Partners

Want to join the challenge?

FAQ

Who is Saas Advisor and why this challenge?

Saas Advisor is a company based in Paris.

Founded by 2 Marketing Technologists, Jonathan Charbit and Jeremie Clement.

This article triggered some discussion within the industry and pushed Saas advisor to create this challenge.

The goal is to provide more clarity to the market by explaining the strengths & weaknesses of each solution, and their use-cases.

How to participate?

Registrations are open until April 30th.

Please contact us before (please use the contact button on the website).

We will provide you a registration form for the challenge. Some (reasonable) registration fees apply.

You can choose to participate to either 1,2, or all 3 of the challenges.

Precision regarding criterias and Challenge?

Criteria:

We will use a precised, factual, and transparent methodology to rate each tool on each of the 12th criterias.

All editors can consult those criteria prior to registration. (we provide a specific form on this purpose on demand)

Challenge:

To insure the fairness of the competition (especially regarding Data/backdata) we will provide all briefs at the exact same time to all contenders.

What will be the output of the challenge?

Interviews of CMO and CPO’s of the contenders will be published.

Infographic naming winners for each categories will be displayed once the challenge has ended.

Also an executive summary with the key findings will also be published.

The full report (with the performance of each editors on each criteria against competition) will be provided to contenders .Saas Advisor will not publish the complete report online.

Social Wall

Privacy policy

This Privacy Policy is intended to inform you about how we collect and use your personal data. For any questions, please oontact us at the following address: hello@saas-advisor.com

Identification

Best of breed consulting, SAS with a capital of 3000 euros
Address: 16 rue des taillandiers, 75011
Email: hello@saas-advisor.com
Director of publication: Jonathan Charbit
https://www.ovh.com/

Why this document?

This privacy policy describes the processing of personal data in connection with the service provided by SaaS Advisory. As a company, we are responsible for processing your personal data.

What personal data do we collect about you?

We collect only the traffic data of the website and the data that you are likely to communicate to us as part of the services we offer.

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In accordance with the applicable French and European laws, you have the right:

access your personal data to ensure that your personal information is current, accurate and complete
ask us to update, correct or complete any inaccurate or incomplete personal data
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To exercise any of the rights above, please contact us at the following address: hello@saas-advisor.com

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We do not share, sell or transfer any personal data with third parties for commercial purposes.

We may share your personal data with partner companies so that we can obtain the assistance and support necessary to carry out our services (eg hosting of data). We make sure that all third parties we work with comply with the Regulations (GDPR) and, where applicable, are certified by Privacy Shield.

We may also disclose your personal data to the relevant authorities, if required by law.

Updates to this privacy policy

We reserve the right to update the privacy policy at any time. The date of the last revision is indicated in the header of this document.

Politique de protection de la vie privée

La présente politique de protection de la vie privée est destinée à vous informer sur la façon nous collectons et utilisons vos données à caractère personnel. Pour toutes questions à ce sujet, merci de nous contacter à l’adresse suivante : hello@saas-advisor.com

Identification

Best of breed consulting, SAS au capital de 3000 euros
Adresse : 16 rue des taillandiers, 75011
Courriel : hello@saas-advisor.com
Directeur de publication : Jonathan Charbit
https://www.ovh.com

Pourquoi ce document ?

La présente politique de protection de la vie privée décrit le traitement de données à caractère personnel effectué en lien avec le service proposé par SaaS Advisory. En tant qu’entreprise, nous sommes responsables du traitement de vos données à caractère personnel.

Quelles données personnelles recueillons-nous à votre sujet ?

Nous recueillons uniquement les données de fréquentation du site internet et les données que vous êtes susceptibles de nous communiquer dans le cadre des services que nous proposons.

Comment exercer vos droits ?

Conformément aux lois françaises et européennes applicables, vous avez le droit :

d’accéder à vos données personnelles pour vous assurer que vos informations personnelles sont à jour, exactes et complètes
de nous demander de mettre à jour, corriger ou compléter toute donnée personnelle inexacte ou incomplète
de vous opposer, pour des raisons légitimes, au traitement de vos données personnelles
de recevoir, sur demande, toutes vos données personnelles dans un format structuré et standard
de donner des instructions concernant le traitement de vos données personnelles après votre décès.

Pour exercer l'un des droits ci-dessus, veuillez nous contacter à l’adresse suivant : hello@saas-advisor.com

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Nous ne partageons, vendons ou transférons aucune donnée personnelle avec des tiers à des fins commerciales.

Nous pouvons partager vos données personnelles avec des entreprises partenaires afin que nous obtenions l'assistance et le soutien nécessaires dans le cadre de la réalisation de nos services (hébergement des données par exemple). Nous nous assurons que tous les tiers avec lesquels nous travaillons sont conformes au Règlement (RGPD) et, le cas échéant, certifiés Privacy Shield.

Nous pouvons également divulguer vos données personnelles aux autorités compétentes, si la loi nous l’impose.

Mises à jour de cette politique de confidentialité

Nous nous réservons le droit de mettre à jour la politique de confidentialité à tout moment. La date de la dernière révision est indiquée en en-tête du présent document.

martech
challenges

by Saas Advisor

2018 marks a clear shift in the social media listening landscape.