martech challenges, by Saas Advisor

martech
challenges

by Saas Advisor

#1. Listening edition
We Compare the best Marketing Technology software and services based on "real life briefs & competition conditions". On this 1st edition we address the "Social Listening Technologies" segment.

2018 marks a clear shift in the social media listening landscape.

Some Key players in the Social Media Industry were either involved in Merger & Acquisition activities (ie Brandwatch & crimson, Linkfluence & Scoop.it, Ipsos and Synthesio, Meltwater & Sysomos , Cision & Falcon Social) or were acquired (Talkwalker, Mention).

In addition to internal changes, there were also major changes initiated by data providers(Shutdown of the Instagram API , and major changes in Twitter T&C’s) or legislators (RGPD).

Before long, it became nearly impossible to keep up with the landscape evolution (especially added up with all other Martech activities).

After conducting a through investigation and holding numerous discussions within the social media community with brands, agencies, data providers, software editors, and VCs- we decided to use our position as a trusted third party to organize this contest.

This challenge aims to provide more clarity on the capability of each listening tool, and also deliver necessary information in order for the user to make an informed decision when choosing a platform.

Careful consideration must be made to the different perspective/positioning/histories of the editors involved ( Listening « pure player », social media marketing and management suite, traditionnal monitoring companies etc...) We made sure that all various crucial criteria has been taken into consideration.

Good luck to all contestants.

Criterias

Data

Data CoverageData Coverage
Data exhaustivity/QualityData exhaustivity/Quality
Data archiveData archive

Analytics & Data enrichment

Core Monitoring SkillsCore Monitoring Skills
Concept/Theme AnalysisConcept/Theme Analysis
Visual AnalysisVisual Analysis
Influencer analysisInfluencer analysis

Back

Query setupQuery setup
APIAPI
Earned/owned media AnalyticsEarned/owned media Analytics

Front

PerformancePerformance
UsabilityUsability
PersonnalisationPersonnalisation

Professional Services

Setup and onboarding processSetup and onboarding process
Advanced Queries Methodologies (challenge 3 only)Advanced Queries Methodologies (challenge 3 only)
SupportSupport

Other

Publishing capabilitiesPublishing capabilities
Non-listening capabilitiesNon-listening capabilities
Partnership & Integration policiesPartnership & Integration policies

Challenges

Timeline

March
1
Launch of the Events
May 27th
2
Challenge starts (Brands name, queries and brief Disclosed)
May 31th
3
End of registration
July 29th
4
End of captation
September 9th
5
Challenge results Announcement and Reporting
TBA
6
Events

Attendees

brandwatch
talkwalker
linkfluence
digimind
youscan
netbase
synthesio

Jury

Rémi Douine
RÉMI DOUINE
CEO | The Metrics Factory
Anna Oulid
ANNA OUALID
Social Media Research Director | OpinionWay
Djallal Benyounes
DJALLAL BENYOUNES
Global Media Relations Strategist | Renault Group
Clément Brygier
CLEMENT BRYGIER
Co-Founder, CEO | Digital Insighters
Jennifer Picard
Jennifer Picard
Head of SocialListening | JuneMarketing
Stanislas Magniant
Stanislas Magniant
Digital Communication Director | Coca-Cola Europe
Adrienne Rostaing
Adrienne Rostaing
Head of Social Insights and Analytics | Guerlain
Charles Besson
Charles Besson
Global Social Insights Director | L'Oréal

Partners

The Social Intelligence Lab
dialogfeed
les big boss
erep day by blueboat
coming soon

Want to join the challenge?

FAQ